Being consistent is a real challenge for me. I get bored with routine and rules and just want to buck the system. You just ask my kids, I’m sure they’d say that mum makes the rules and doesn’t stick to them, or she just ‘plain old’ forgets them….. and they know they can bend me very easily. Certainly doesn’t make mothering an easy job when I’m the one wanting to break all the rules.
This relates to my biz too…I’ve been doing loads of research lately on branding. And I’m aware that I’m really drawn to biz’s that have strong identity, strong consistency. That’s where I want to be. But how do I do that if I feel challenged by being consistent? What comes across if I’m not consistent is a scattering of STUFF. Not a pretty sight. And explains why I have never wanted to settled down into one artsy medium.
I have learnt the hard way in the past that the only true freedom is freedom within the boundaries. And funny enough consistency brings with it its own freedom. It’s a different sort of freedom…one where I know how far I can push the boundaries, a safe freedom where I know that its not going to back fire in my face.
So as challenging as it is, I am learning to embrace consistency and rhythm and my own personal rules…this feels like a tough one, but I know it shall have its rewards…although I’m not sure if the kids will agree on this one!